Based on its commitment of many years to the agricultural sector, Rabobank decided in 2002 to become the main sponsor of the Royal Dutch Equestrian Sports Federation (KNHS). In addition, Rabobank Nederland sponsors the Rabo Ranking and the national teams in the Olympic disciplines of dressage, jumping and eventing. Rabobank, together with the KNHS, has been working at the Rabo Talentenplan for some years. This project enables young talents to be spotted at an early stage and to provide them with structural and professional assistance. Dressage champion Anky van Grunsven Rabo is Talentenplan’s ambassador. For local Rabobanks, an incentive package has been developed to stimulate horse-riding at local events. The annual activities around Indoor Brabant, CHIO Rotterdam and Jumping Amsterdam focus on the needs of local Rabobanks in the area of relationship marketing.